Google Webmaster Tools is a free service that helps website owners and businesses evaluate and boost their website performance in search results. It has a lot of useful functionalities, but some of the most useful features in the Google Webmaster toolbox include identifying what drives the most traffic to your website, how your website performs on mobile devices, what websites are linking to yours and what your most popular content is. It can also help you detect malware and spam.
The Google Webmaster setup process includes:
– Creating a Google Account or using an existing one;
– Setting up Google Webmaster Tools in your Google Account;
– Domain verification;
– Generating a sitemap (if one doesn’t already exist);
– Adding the sitemap to your Webmaster Tools account.