Instagram Reels was introduced in August 2020 and lately its being gradually rolled out in the middle east and Dubai in particular, many accounts have access to the new Instagram posting format which is slowly gaining popularity and increasing content reach for the users in the region.
But since its launch users have been struggling to find the perfect content to share on this new format. So many users resorted to uploading their own or other users Tiktok videos. And everyone is now asking the question, will this affect my reach?
The answer comes directly from @creators account on Instgaram which outlined the following guidelines for posting content on Reels as following
Don’t Post a Reel that
is blurry due to low resolution
is visibly recycled from other apps (i.e. contains logos or watermakrs)
is uploaded with a border around it
has the majority of the image covered by text
These types of reels won’t be recommended as often to people who don’t yet follow you in places like Reels tab, but will still be shown the way they always have been to your followers (for example on your profile or in Feed) as long as they meet our community guidelines.
What this actually means in simpler terms is content uploaded to Tiktok then saved to the user’s device and re-shared with the Tiktok logo will have less reach than original unbranded content.
So here are a few tips to follow when you want to share your content on multiple platforms without having any logos imprinted on it.
- Record your videos in Reels or inShot first
- Use officially licensed music from Reels
- Don’t cover most of the screen with just text
- Avoid stickers in typical watermark areas
- Upload in highest quality possible
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